Universal Principles of Design, Revised and Updated
By:"William Lidwell","Kritina Holden","Jill Butler"
Published on 2010-01-01 by Rockport Publishers
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the \
This Book was ranked 11 by Google Books for keyword design.

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